Top 20+ Digital Marketing Interview Questions Pdf | seotipsandtricks

Digital Marketing Interview Questions Pdf

Hello everyone, today digital marketing is a bigger concept & challenge. At the present time, most of the fresh graduates and entrepreneurs have questions that “How I prepare for digital marketing interview?” digital marketing is one of the best platforms to grow your business through short investment. People learn and grow get jobs in Digital Marketing & start their careers as DigitalMarketing Expert.

Here we provide some new questions about Digital Marketing. So get prepared for the next interview with these helpful questions.

1.  What is digital marketing?

Digital marketing is the process of marketing of products or services by using digital technologies, mainly on the Internet, including Mobile Phones, Laptops, Digital Signage   Display Advertising, And Any Other Digital Medium & techniques like SEO, SEM, Link building, Email marketing, PPC, etc.

2.  What is a Search Engine?

Ans. A search engine is a web-based software system that is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

3.  Who are the Founders of Google?

Ans. The founders of Google are Larry Page & Sergey Brin.

4.  Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

5.  In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

6.  What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

7.  What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

8.  How are bad links characterized?

Bad links have some characteristics like:

·        Website links that are not related to your sites.

·        Low Pagerank and Low traffic links

·        Blogs or articles spammy links

·        Paid links

·        Links from link exchanges

·        Link from the same anchor texts coming from multiple websites.

·        Links from those sites that are not in Google index.

9.  Name some channels to promote digital marketing?

·        Affiliated Marketing

·        Email Marketing

·        Display Marketing

·        Search Marketing

·        Social Media

·        Social Networking

·        Social Marketing

·        Online PR

·        Video Advertising

10.              What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .org is a domain extension to specify organization as the web category.

11.              What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

12.              What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

13.              What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

14.              What is Crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

15.              What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or search terms and their locations.

16.              What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

Q7. How to do Keyword Analysis? What keywords would you pick?

Q8. What tools do you use for Keyword Analysis?

Q9. What is Quality Score? Which 3 factors determine the Quality Score?